"Saddle Up and Run our Race"
The Tote is racing’s most popular pool betting operator and can be found online and across all racecourses in the UK and Ireland. We’re passionate about all things racing. We love the sport. It’s in our DNA.
Using best-in-class technology, digital innovation, and customer engagement, we are developing the Tote reaching new audiences with innovative products.
Our Story
The UK Tote Group journey began in 2019, but the Tote has been making history since it was established by the British Government back in 1928.
Today we are dedicated to placing the Tote at the heart of horseracing ensuring it is part of a vibrant and successful future for the sport we love. We are doing this through blending the very best technology and digital innovation to bring exciting new products to racing and sports enthusiasts!
Hear from our team about the Tote’s latest developments...
- Bigger Pools
- Better Value
- New Products
- New Partnerships
Interested in joining our team? Check out our vacancies page!
We have recently signed a new 5 year deal with the Hong Kong Jockey Club, which ensures the UK Tote is the exclusive partner for World Pool, delivering what is an incredibly important new revenue stream into racing.
Jon Knapman
(CCO International)
To Learn more about our brand proposition, brand values and employee values head to our Business and Brand page.