Our Brand Proposition
At the Tote, racing is in our DNA, it is our business, our lifeblood and our differentiator. Our internal brand positioning statement is not a customer facing message, it is an emotive and ambitious statement for us to stand behind and help guide everything we do.
Everything we do exists to protect and enhance the future of the sport. We are all about racing, we eat sleep and breathe it. We tell our customers more about racing more often and more credibly than anyone else. A really important distinction is that we are NOT saying we are the future of racing, we’re saying that we, as the Tote, are always working towards it.
We are For The Future of Racing.
We always ask ourselves one simple question, does the ad, product, service, message, promotion…. in some way serve racing? If not, then don’t do it.
Our Brand Values
Brand values are the core principles and beliefs that guide a company's actions and decisions, shaping its identity and influencing how it is perceived by customers.
Passion
We love racing. It’s our passion. Everything we do should reflect that and be authentic.
Generosity
We give back to look forward. Yes, we’re a commercial organisation, but the better we do, the more we give to secure the future of the sport we love. With the Tote, everyone can win.
Innovation
Racing is for everyone, and so is the Tote. We build products that give great value and experience to all racing fans.
Inclusivity
Racing is for everyone, and so is the Tote. We build products that give great value and experience to all racing fans.
Openness
We want to open up racing like nobody else. Whether that’s content that sparks new passion and understanding for the sport or shining a light on other forms of racing from around the world.
Our Employer Values
Our Employer Values are a unique set of core principles that define how we approach work, how we collaborate and how we value our colleagues. These values have been created and defined with input from our team and shapes our workplace culture.
We Love Winners
We celebrate your hard work and dedication by recognising and rewarding your contributions. Our ambitious plans mean there’s always room for you to make an impact and help us succeed. We’re committed to making sure you enjoy the journey and feel valued every step of the way.
We Own It
We encourage you to take charge of your career and make a real impact. We’re all about being ambitious and forward-thinking, and we believe in giving you the freedom to shape your path in a flexible work environment.
We Think Differently
We value fresh ideas and diverse perspectives. In our fast-paced team, your unique insights help shape our success. We work closely together, seeing every member as a crucial part of our team. As we grow, we invest in your development so you can grow with us.
To see our brand in action and learn more about our products head to our tote.co.uk website....